Case Studies
Real Results from Real UK and US Businesses
No made-up numbers. No stock photos. Just verified outcomes from businesses we actually worked with.
Every case study below shows the starting position, the strategy we used, the timeline, and the measurable results. We only publish case studies where we can back up every number with real data.
Featured Case Study
Axeclusive Axe Throwing and VR Lounge - Schiller Park, Chicago
The Challenge
Axeclusive is a premium axe throwing and VR lounge at 4938 River Road, Schiller Park, Illinois, just 4 miles from O’Hare Airport and 13.76 miles from downtown Chicago. Despite offering a genuinely superior experience to competitors in the area, they were ranked #15 on Google Maps for their primary search terms. Almost no one was finding them organically.
The Chicago suburban entertainment market is competitive. BATL, Kick Axe, and several other venues were dominating the Local 3-Pack. Axeclusive had great reviews but an incomplete GBP, inconsistent citations, and no systematic local SEO strategy.
- Starting position: #15 on Google Maps
- Google rating: 4.9 stars but low visibility
- GBP incomplete: missing categories, no posts, minimal photos
- Inconsistent NAP across directories
- Strong product but invisible to most searchers
The Results
- #1 Google Maps ranking in 4 months
- 4.9 stars with 716+ verified reviews
- 3x increase in corporate event enquiries
- 400% increase in GBP photo views
- 150% increase in direction requests
- Ranked for axe throwing Chicago, axe throwing Schiller Park, axe throwing near O'Hare, and 12 more target keywords
- Now consistently outranking BATL and Kick Axe Chicago
Industry: Entertainment and Hospitality
Location: Schiller Park, Illinois, USA
Timeline: 4 months to #1 position
What This Case Study Proves
Review Volume Is Not Enough
Axeclusive had a 4.9 star rating before we started. Great reviews alone did not get them into the 3-Pack. GBP completeness, citation consistency, and active profile management are what moved the needle.
Category Selection Matters Enormously
Switching to the correct primary and secondary GBP categories was one of the single biggest ranking improvements we made. Most businesses have the wrong category selected.
Citation Cleanup Before Building
Axeclusive had inconsistent NAP data across Yelp, TripAdvisor, Facebook, and other platforms. Cleaning this up before building new citations amplified every subsequent optimisation.
More Case Studies
We are documenting additional client campaigns across UK cities and industries. New case studies are published regularly.
- Sheffield plumbing business: #8 to #1 in 3 months, NG postcode area
- Cardiff therapy practice: zero visibility to #2 in CF10 in 6 weeks
- Manchester dog groomer: new business to 3-Pack in 30 days in M20
- Birmingham locksmith: emergency locksmith B1 searches, top 3 in 90 days
- Leeds solicitors: Roundhay area, #1 for 4 target keywords in 5 months
Full case studies with verified data coming soon. In the meantime, get your own free audit to see what is possible for your business.
Our Services
- Google Maps SEO - /services/google-maps-seo/
- GBP Optimisation - /services/google-business-profile-optimization/
- Citation Building - /services/local-citation-building/
- Keyword Research - /services/local-keyword-research/
- Lead Generation SEO - /services/local-lead-generation-seo/
- On-Page SEO - /services/local-on-page-seo/
UK Cities We Serve
- Local SEO Nottingham - /local-seo-nottingham/
- Local SEO Cardiff - /local-seo-cardiff/
- Local SEO Leicester - /local-seo-leicester/
- Local SEO Sheffield - /local-seo-sheffield/
- Local SEO Manchester - /local-seo-manchester/
- Local SEO Birmingham - /local-seo-birmingham/
- Local SEO London - /local-seo-london/
- All UK Cities - /local-seo-uk/
Ready to Get Results Like Axeclusive?
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