Citation Cleanup: Remove Duplicate & Outdated ListingsBusinesses accumulate duplicates and outdated info over time. Duplicates suppress your real listings from appearing. Citation cleanup is critical. This guide shows how to remove duplicates and consolidate authority.The ProblemWhen Google finds 10 listings with variations, it shows only 1-2. This means 80% of your citations provide zero value.How to Find DuplicatesGoogle your business + city. Check for listings besides your official GBP. Use citation audit tools like Yext or Moz Local to scan 200+ directories.How to Clean UpIdentify your master NAP. Update or remove duplicates. Consolidate authority so all NAP mentions point to one consistent identity.Expected ImpactCleanup alone can improve rankings 10-15% by fixing Google’s confusion.Get Your Free AuditGet your free audit to identify duplicate listings and cleanup targets.
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