Internal Linking Strategy for Local RankingsInternal linking (linking page to page on your website) helps users navigate and tells Google which topics interconnect. Proper internal linking boosts local rankings 10-20%.How Internal Linking HelpsLinks show Google your site structure. Anchor text signals what pages are about. This creates topic clusters Google rewards with higher rankings.Internal Linking StrategyHub & Spoke: Homepage is hub. Service pages and blog posts are spokes. Each speaks links back to hub and related speaks.Pillar Content: Create comprehensive guides for main topics. Link cluster content (blogs, service pages) back to pillars.Anchor Text Rules: Use descriptive, keyword-rich anchor text. Avoid generic ‘click here’ or ‘read more’.Local Linking Patterns: Service pages link to location-specific blogs. Blogs link to service pages and related blogs.Get Your Free Audit: Audit internal linking with our free tool. We identify linking opportunities and priority changes.

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